With an extensive background in graphic design and art direction, I’ve dedicated the past few years developing and reinventing my future career, with Akkordien. I felt a natural progression from art directing, photography and online design, into video production and brand storytelling.
Attention spans are getting shorter, emails are not getting replies, print media continues to move online and social media grows exponentially – with all of these factors affecting our lives, it’s imperative to find way’s to speak with each other as humans and not become lost in the processes of communication.
I feel video or film – whatever you like to call it – still achieves this. I see an exciting future within our industry that involves more interactivity and engagement for the viewer. The mainstreaming of virtual reality is an important step in a new direction of media that will push both myself and Akkordien into new territories.